Convert any text into a clean URL-friendly slug
A slug is the part of a URL that identifies a specific page in human-readable form. In yoursite.com/blog/my-first-post, the slug is my-first-post. Slugs replace the spaces and special characters in a page title with URL-safe characters, making the address readable for both people and search engines.
Well-crafted slugs matter for three reasons. First, SEO — search engines use URL words as ranking signals. A slug containing your target keyword is a lightweight but real signal. Second, usability — a readable URL builds trust and tells users what they're about to click before they click it. Third, shareability — clean URLs look better when shared in emails, social posts, and printed materials.
Most CMS platforms including WordPress, Shopify, Ghost, and Webflow generate slugs automatically from your page title. This tool lets you fine-tune that output — or generate slugs for custom applications, file names, database keys, or API endpoints.
| Format | Example | Common use |
|---|---|---|
| kebab-case | my-blog-post | URLs, HTML class names, npm package names |
| snake_case | my_blog_post | File names, Python variables, database columns |
| UPPER_SNAKE | MY_BLOG_POST | Environment variables, constants |
| dot.case | my.blog.post | Java package names, configuration keys |
| Title-Case | My-Blog-Post | Display labels, headings with separators |
| flatcase | myblogpost | Some legacy systems, simple identifiers |
Use hyphens, not underscores. Google's John Mueller has confirmed multiple times that hyphens are treated as word separators in URLs, while underscores join words. my-blog-post gives you three separate ranking signals; my_blog_post is treated as one compound word.
Remove stop words. Words like "a", "the", "and", "of", and "in" add length without adding keyword value. "The Best Guide to SEO in 2025" becomes best-guide-seo-2025 — shorter and cleaner.
Keep it concise. Aim for under 60 characters. Very long slugs are truncated in search results and are harder to share. Focus on the primary keyword phrase.
Avoid changing slugs after publishing. If you change a slug on a live page, always set up a 301 redirect from the old URL to the new one. Broken links and lost backlinks are the hidden cost of slug changes.
This slug converter handles special characters, replaces & with "and" and @ with "at", strips HTML tags, and supports accent transliteration (é→e, ü→u). Choose your separator, case style, and options — the result updates instantly. The All formats panel shows all seven slug styles at once so you can pick the right one for your context.